considertheaesthetic:

“Seeing as the excellent North don’t currently have a live portfolio site, I have found images for their excellent branding and identity for the St Pancras Renaissance Hotel, a little hard to come by. But as you can see from the couple of images I have managed to glean from the ‘interweb’ that it is another example of the consistently superb work they are known for.

Effra by Bruno Maag is used as an all-caps logotype that recalls railway signage and the romantic notion of train travel. Combined with elegantly used patterns found in the restored interiors the identity suitably conveys tradition and character.”

(via visualgraphic)